Media Training

Engage with the media with ease, comfort, and confidence.

Are your spokespersons prepared to communicate effectively with the media and the public?

Every organisation must have people who can confidently interact with the media, provide strategic answers to questions, and sail through the good and bad times with their audience. Corporate and crisis management media training helps in preparing the spokespeople in your organisation for such scenarios.

Sadly, many people taking on a public-facing role don’t know how to communicate with journalists, how to dodge sensitive questions, or deliver alluring news pegs.

Poor or no corporate media training can pose many risks for unequipped spokespeople:

  • Failing to send out their organisation’s key messages to the right audience
  • Unable to reframe and leverage questions and messages to their benefit
  • Responding inappropriately to cause damage to their own reputation or that of the organisation they represent

Let corporate media training teach you the essential skills of media communications.

We organise workshops with esteemed industry professionals who specialise in media interactions and deliver media training and crisis media training across the globe. These experts will ensure that the people in your organisation are ready to tackle campaigns, crises, and all public-facing events.

With the help of our media training workshops, the people of your organisation will learn how to:

  • Deal with journalists at media interactions
  • Dodge controversial, tricky, and sensitive questions with ease to prevent reputational damage
  • Tackle the pressures of the media environment with confidence and act spontaneously
  • Develop content that impresses and attracts the right target audience

These media training workshops give your organisation’s team a hands-on experience in simulations complete with a camera setup and actors enacting journalists. They can revise their past training, get comfortable with the camera and their on-screen presence, and practice for a specific event or upcoming campaign.

Organisations of all sizes and from all industries should invest in media training workshops. These events ensure that your company’s spokespersons know when to say what and how to keep the media engaged. Brand Advocates advises you to train multiple spokespeople in your organisation to prepare for potential unavailability.

If your organisation is unable to spare time for training and workshops, we can deliver these at a schedule and location convenient to you.

Explore our range of Communication Services

We provide an array of practical strategic communication services tailored to help you identify and fulfil your organisational objectives.

Strategic Counsel

We make achieving strategic objectives easier than ever with comprehensive situation analysis and tactical advice.

Crisis Management

Our experts help you manage internal and external crises with proven excellence in strategic planning, coordination, and communication.

Stakeholder Engagement

Work on stakeholder meetings and engagement strategies to get in front of the right people and benefit from a wide network.

Media and Public Relations

Get media and PR training, strategy, and hands-on support from media and public relations experts to deliver clear and persuasive messaging.

Policy

With our support and advice, never struggle with challenging parliamentary and political systems, processes, and policies again.

Communication Execution

We provide the content recommendations and execution support you require to deliver content and communications that strengthen, aid, and drive decision-making.

Influencer Marketing

Develop and execute influencer marketing strategies to leverage the power of top influencers and empower communication by transforming marketing into honest social conversations.

Media Training

Prepare your people for crises, campaigns, and all public speaking situations by building the right skills and confidence through media training workshops.

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We provide an array of practical strategic communication services tailored to help you identify and fulfil your organisational objectives.

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